Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get them fast. Marketing syndicate partner collab is the one trick…
Category: Digital Marketing
Effective customer relationship management strategies to navigate the competitive B2B landscape
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I explore the important role that customer relationship management strategies play…
Accelerate your growth with a powerful go-to-market strategy
It is critical to have a robust go-to-market strategy to set your business on an early path to success. Here’s how you can go about building it.
Content personalization challenges and how to overcome them?
Content marketing is effective when it is targeted, relevant and curated as per customer needs. In times when we are being over communicated to, brands must move from communication to having a conversation with their audiences. Creating tailored content based…
Tips for Creating an Attractive Twitter Profile That Gets Noticed
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service or products. Nonetheless, a major factor when working with social…
Marketing challenges that just wouldn’t go away!
Marketing is changing rapidly. It is becoming increasingly complicated with new channels, trends and formats making waves every single day. This requires marketers to move fast while dealing with budget constraints, limited resources, working across a range of marketing channels…
How can B2B brands create a compelling story to drive growth?
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based on what we are looking for, when and where is…
Pandemic proofing your marketing
Nearly 18 months on, the pandemic has made us all gain deeper understanding of what it means to adapt. Here are ways to make sure your marketing is pandemic proof!
How to create incredible marketing for your audience?
Marketing is no longer about applying techniques within our comfort zone. It is about challenging the boundaries and applying customer insights in ways that have probably not been done before. The magic happens when you truly challenge status quo and…
Why infographics are important to your content marketing?
Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and keep them coming back. Infographics are a great tool to…