Mastering your TOFU – engaging Top-of-Funnel audience to convert
Shruti Deshpande Mastering your TOFU – engaging Top-of-Funnel audience to convert
Digital Marketing
Hacks to make sure your marketing syndicate partners deliver!
Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get…
Effective customer relationship management strategies to navigate the competitive B2B landscape
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I…
Building efficient lead nurture campaigns to engage your audience better
It is crucial to build marketing campaigns that hold your target audience's attention and keeps them coming back to consume just enough content as they continue to discover more information…
Accelerate your growth with a powerful go-to-market strategy
It is critical to have a robust go-to-market strategy to set your business on an early path to success. Here's how you can go about building it.
Content personalization challenges and how to overcome them?
Content marketing is effective when it is targeted, relevant and curated as per customer needs. In times when we are being over communicated to, brands must move from communication to…
Tips for Creating an Attractive Twitter Profile That Gets Noticed
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service…
Marketing challenges that just wouldn’t go away!
Marketing is changing rapidly. It is becoming increasingly complicated with new channels, trends and formats making waves every single day. This requires marketers to move fast while dealing with budget…
How can B2B brands create a compelling story to drive growth?
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based…
Pandemic proofing your marketing
Nearly 18 months on, the pandemic has made us all gain deeper understanding of what it means to adapt. Here are ways to make sure your marketing is pandemic proof!
