A marketing funnel is a journey mapped out to take prospects through various stages of their purchasing decision. First it is about grabbing the target audience’s attention, then it is…
Mastering your TOFU – engaging Top-of-Funnel audience to convert
Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get…
It is critical to have a robust go-to-market strategy to set your business on an early path to success. Here's how you can go about building it.
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service…
Marketing is changing rapidly. It is becoming increasingly complicated with new channels, trends and formats making waves every single day. This requires marketers to move fast while dealing with budget…
Shruti Deshpande