Mastering your TOFU – engaging Top-of-Funnel audience to convert
Shruti Deshpande Mastering your TOFU – engaging Top-of-Funnel audience to convert
Social Media
Tips for Creating an Attractive Twitter Profile That Gets Noticed
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service…
What’s impacting consumer behavior across social media platforms?
Social media has become popular in recent years, especially post pandemic. About 56% of consumers say they’re more influenced by social media and videos when shopping online now than they…
How to be an effective social media influencer
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record 13.8 billion U.S. dollars. On a global level, the…
Finding the audience that is right for you!
Every business deals with big questions pertaining to the end customer. Starting with who is the intended audience, where are they looking, what is their pattern of behaviour and how…
Things you need to know about TikTok and Instagram Reels as a marketer
Since the launch of Instagram Reels this August in UK, marketers are thoroughly speculating the benefits of this new kid on the block. While Instagram already has both photos and…
Snapchat offers a window of opportunity for advertisers
Customers are consistently increasing the amount of time spend on consuming digital media as a result of which advertisers continue to increase their ad budgets to gain brand reach and…
Wait, what is Watch and what that means for Marketers?
Facebook, has proven that it is not just watching a video but watching live reactions coming in for the video that contribute hugely to the experience. The social media giant…
