Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service or products. Nonetheless, a major factor when working with social…
Category: social media
What’s impacting consumer behavior across social media platforms?
Social media has become popular in recent years, especially post pandemic. About 56% of consumers say they’re more influenced by social media and videos when shopping online now than they were before the pandemic (Stakla). As we know it, social…
How to be an effective social media influencer
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record 13.8 billion U.S. dollars. On a global level, the influencer marketing market was valued at 6.5 billion U.S. dollars…
Finding the audience that is right for you!
Every business deals with big questions pertaining to the end customer. Starting with who is the intended audience, where are they looking, what is their pattern of behaviour and how to get their attention? More recently, I see too many…
Things you need to know about TikTok and Instagram Reels as a marketer
Since the launch of Instagram Reels this August in UK, marketers are thoroughly speculating the benefits of this new kid on the block. While Instagram already has both photos and video in the form of stories – which are short…
Snapchat offers a window of opportunity for advertisers
Customers are consistently increasing the amount of time spend on consuming digital media as a result of which advertisers continue to increase their ad budgets to gain brand reach and customer engagement. Snapchat recently launched new tools and features…
Wait, what is Watch and what that means for Marketers?
Facebook, has proven that it is not just watching a video but watching live reactions coming in for the video that contribute hugely to the experience. The social media giant announced recently that a new platform for original videos, called…