Thanks for stopping by!
Hey, I’m Shruti – A B2B marketer with a passion for personified storytelling. A writer and content creator with a decade+ of marketing experience. You can call me the content lady, implementing data driven marketing strategy across multiple channels. Lover of customer journeys aiming to better them at each step.
What can I do for you?
I can write content, build marketing plans and execute multi-channel campaigns that add value and bring revenue.
What does that mean?
I create and distribute content – mostly online, because that’s where most of your customers are. I strategise marketing efforts in line with business goals, map out customer journeys to implement this strategy and execute tactics to engage your audience. It doesn’t end there. I measure returns and quantify the value added through this process.
How do I do that?
I plan and execute;
- I research before each of my projects to understand pain points
- Establish your buyer and influencer personas
- Identify the right channels for your business
- Work out the tactics to reach them there and then shoot!
So why would you want me to work for you?
I am fast – I do not sit around in wooden rustic cafe’s pottering about living the freelance lifestyle. I am busy, and I have stuff to do.
Marketing is NOT just about fonts and logos. It needs clear objectives, consistent effort, constructive changes done real time. ‘Fire and Forget’ approach has helped no-body. Umm, probably a Neanderthal.
I am a professional. I know my stuff. I work on a plan and I meet deadlines.
What I am not?
I am not a copy-editor, I do not commit to getting you on the first page of Google in 3 minutes and no I am NOT the coloring department.
I aim to generate revenue. For me quality not quantity is important. I am the sales team’s best friend – equiping them with all the swag they need to get those deals rolling.