How to combine SEO and your marketing campaigns successfully
How to be an effective social media influencer
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record 13.8 billion U.S. dollars. On a global level, the influencer marketing market was valued at 6.5 billion U.S. dollars…
Pandemic proofing your marketing
Nearly 18 months on, the pandemic has made us all gain deeper understanding of what it means to adapt. Here are ways to make sure your marketing is pandemic proof!
How to create incredible marketing for your audience?
Marketing is no longer about applying techniques within our comfort zone. It is about challenging the boundaries and applying customer insights in ways that have probably not been done before. The magic happens when you truly challenge status quo and…
Finding the audience that is right for you!
Every business deals with big questions pertaining to the end customer. Starting with who is the intended audience, where are they looking, what is their pattern of behaviour and how to get their attention? More recently, I see too many…
Why infographics are important to your content marketing?
Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and keep them coming back. Infographics are a great tool to…
Change your marketing with changing times
Almost every business has been impacted by the novel coronavirus COVID-19. We don’t even know when we will be back to normal, if anyone remembers what normal was. A lot of things are changing and will continue to change in…
Tapping into the power of user generated content
In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an average person in the UK spends more than a day…
Mobile marketing – have you got your strategy sorted?
Today, mobile devices account for nearly 70% of the digital media time spent. Mobile marketing is not something that can be ignored with about average smart phone conversion rates of 64% compared to desktop conversion rates*. This only shows it…
Things you need to know about TikTok and Instagram Reels as a marketer
Since the launch of Instagram Reels this August in UK, marketers are thoroughly speculating the benefits of this new kid on the block. While Instagram already has both photos and video in the form of stories – which are short…
All about GIF and why you should use them in your content marketing?
Graphic Interchange Formats or GIFs as they are popularly known are a really fun way to communicate, add humour and personality to your content. These looping animated videos are a versatile tool that instantly attract attention to the content they are used…