Shruti Deshpande Converting successfully at BOFU – strategies for bottom of funnel
Nurturing prospects all the way to the last stage of the conversion funnel is fruitful when your prospects sign on the dotted line. Here are some proven strategies to convert…
Nurturing your target audience to progress through mid-of-funnel (MOFU)
A marketing funnel is a journey mapped out to take prospects through various stages of their purchasing decision. First it is about grabbing the target audience’s attention, then it is…
Mastering your TOFU – engaging top-of-funnel audience to convert
Mastering your TOFU – engaging Top-of-Funnel audience to convert
Hacks to make sure your marketing syndicate partners deliver!
Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get…
Effective customer relationship management strategies to navigate the competitive B2B landscape
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I…
Building efficient lead nurture campaigns to engage your audience better
It is crucial to build marketing campaigns that hold your target audience's attention and keeps them coming back to consume just enough content as they continue to discover more information…
Accelerate your growth with a powerful go-to-market strategy
It is critical to have a robust go-to-market strategy to set your business on an early path to success. Here's how you can go about building it.
Content personalization challenges and how to overcome them?
Content marketing is effective when it is targeted, relevant and curated as per customer needs. In times when we are being over communicated to, brands must move from communication to…
Tips for Creating an Attractive Twitter Profile That Gets Noticed
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service…
Marketing challenges that just wouldn’t go away!
Marketing is changing rapidly. It is becoming increasingly complicated with new channels, trends and formats making waves every single day. This requires marketers to move fast while dealing with budget…
What’s impacting consumer behavior across social media platforms?
Social media has become popular in recent years, especially post pandemic. About 56% of consumers say they’re more influenced by social media and videos when shopping online now than they…
How can B2B brands create a compelling story to drive growth?
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based…
How to combine SEO and your marketing campaigns successfully
How to combine SEO and your marketing campaigns successfully
How to be an effective social media influencer
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record 13.8 billion U.S. dollars. On a global level, the…
Pandemic proofing your marketing
Nearly 18 months on, the pandemic has made us all gain deeper understanding of what it means to adapt. Here are ways to make sure your marketing is pandemic proof!
How to create incredible marketing for your audience?
Marketing is no longer about applying techniques within our comfort zone. It is about challenging the boundaries and applying customer insights in ways that have probably not been done before.…
Finding the audience that is right for you!
Every business deals with big questions pertaining to the end customer. Starting with who is the intended audience, where are they looking, what is their pattern of behaviour and how…
Why infographics are important to your content marketing?
Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and…
Change your marketing with changing times
Almost every business has been impacted by the novel coronavirus COVID-19. We don’t even know when we will be back to normal, if anyone remembers what normal was. A lot…
Tapping into the power of user generated content
In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an…
Mobile marketing – have you got your strategy sorted?
Today, mobile devices account for nearly 70% of the digital media time spent. Mobile marketing is not something that can be ignored with about average smart phone conversion rates of…
Break free from content overload and stand out
We are more overcommunicated than ever today with messages bombarded across multiple channels. It is overcommunication overload! The digital noise across the board is constant with emails, social media, WhatsApp…
Build lead magnets that attract and nurture
Want to engage your casual leads effectively and convert them? You need a lead magnet! The WHAT – Free pieces of content that attract prospects and engages them are termed…
