Content marketing is effective when it is targeted, relevant and curated as per customer needs. In times when we are being over communicated to, brands must move from communication to having a conversation with their audiences. Creating tailored content based…
Category: Customer Experience
Can brands save the world?
Isn’t it ironic to say that brands can ACTUALLY save the world considering they actively contribute to the current state of it with problems like climate change, pollution, diminishing resources etc. Coming to think of it what are Brands…
Organisational success starts with integrated customer experience
There are only two approaches towards customer service. You either care for it or you don’t. It is important to understand that customer service can be the single most important thing that could prevent companies from being in business…