Converting successfully at BOFU – strategies for bottom of funnel
Shruti Deshpande Nurturing prospects all the way to the last stage of the conversion funnel is fruitful when your prospects sign on the dotted line. Here are some proven strategies to convert…
Customer Experience
Effective customer relationship management strategies to navigate the competitive B2B landscape
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I…
Building efficient lead nurture campaigns to engage your audience better
It is crucial to build marketing campaigns that hold your target audience's attention and keeps them coming back to consume just enough content as they continue to discover more information…
Content personalization challenges and how to overcome them?
Content marketing is effective when it is targeted, relevant and curated as per customer needs. In times when we are being over communicated to, brands must move from communication to…
Can brands save the world?
Isn’t it ironic to say that brands can ACTUALLY save the world considering they actively contribute to the current state of it with problems like climate change, pollution, diminishing resources…
Organisational success starts with integrated customer experience
There are only two approaches towards customer service. You either care for it or you don’t. It is important to understand that customer service can be the single most important…
