As a copywriter and a busy marketer, when you are head down researching and writing for hours there is only so much you can stare at the wall in front of you. To get the creative juices flowing I always…
GDPR – is this the end of email?
Absolutely NOT. In my honest opinion. By now you may have heard of GDPR and have got a faint idea that it is something that needs to be taken seriously. With just about 75 days left until GDPR’s implementation, there…
Your Mobile Marketing Checklist
Having a mobile friendly marketing strategy is a far more critical need now than ever. Also, this is more than just having a mobile friendly website. A mobile friendly marketing campaign when executed well can contribute positively to the website’s…
Things your competitors can teach you about Digital Marketing
They say keep your friends close, but keep your enemies closer. This is particularly applicable now more now than ever in this age of human to human interaction where time is the most expensive commodity we all have. Where it…
Is ‘push’ marketing obsolete or has it just evolved?
In the age of extreme customization ensuring customer experience is personalized to the nth degree, it makes me wonder, if ‘push marketing’ is dead? ‘Push marketing’ by definition pushes products and services towards customers by use of ads and attention-grabbing…
Develop and deliver fresh content consistently
With the year coming to an end, we have seen a ton of articles on ‘trends’ for the new year. No matter which strategies are used, what platforms are explored and how it reaches your audience, the cliché stands true…
Marketing and sales – can the bromance be happily ever after?
Sales and Marketing can share the best camaraderie or have the worst rivalry. When these two functions support one another it could result in increased revenue, with the sales team meeting more than their targets generating overall higher revenue with…
Can brands save the world?
Isn’t it ironic to say that brands can ACTUALLY save the world considering they actively contribute to the current state of it with problems like climate change, pollution, diminishing resources etc. Coming to think of it what are Brands…
Organisational success starts with integrated customer experience
There are only two approaches towards customer service. You either care for it or you don’t. It is important to understand that customer service can be the single most important thing that could prevent companies from being in business…
Back to basics : Email marketing and why it does actually work…
Edit Email marketing is one of the easiest, least resistant and at the same time an effective form of marketing in the whole marketing mix used today. Now, it can also be as cheap as you like , with…