Today, mobile devices account for nearly 70% of the digital media time spent. Mobile marketing is not something that can be ignored with about average smart phone conversion rates of 64% compared to desktop conversion rates*. This only shows it…
Marketing your start-up on a ridiculously low budget
Having assisted and continuing to help some of my start-up friends with their marketing, I have learnt over the years how critical it is to keep a low marketing budget and yet ensure ROI for every penny spent. So how…
GDPR- Size does not matter
With just about 15 days until GDPR comes into force across 28 countries, it is critical that all businesses ensure that their data privacy is a number one priority. This is the one time when size will NOT matter when…
Sparkle your space…
As a copywriter and a busy marketer, when you are head down researching and writing for hours there is only so much you can stare at the wall in front of you. To get the creative juices flowing I always…
GDPR – is this the end of email?
Absolutely NOT. In my honest opinion. By now you may have heard of GDPR and have got a faint idea that it is something that needs to be taken seriously. With just about 75 days left until GDPR’s implementation, there…
Your Mobile Marketing Checklist
Having a mobile friendly marketing strategy is a far more critical need now than ever. Also, this is more than just having a mobile friendly website. A mobile friendly marketing campaign when executed well can contribute positively to the website’s…
Things your competitors can teach you about Digital Marketing
They say keep your friends close, but keep your enemies closer. This is particularly applicable now more now than ever in this age of human to human interaction where time is the most expensive commodity we all have. Where it…
Is ‘push’ marketing obsolete or has it just evolved?
In the age of extreme customization ensuring customer experience is personalized to the nth degree, it makes me wonder, if ‘push marketing’ is dead? ‘Push marketing’ by definition pushes products and services towards customers by use of ads and attention-grabbing…
Develop and deliver fresh content consistently
With the year coming to an end, we have seen a ton of articles on ‘trends’ for the new year. No matter which strategies are used, what platforms are explored and how it reaches your audience, the cliché stands true…
Marketing and sales – can the bromance be happily ever after?
Sales and Marketing can share the best camaraderie or have the worst rivalry. When these two functions support one another it could result in increased revenue, with the sales team meeting more than their targets generating overall higher revenue with…