How to create incredible marketing for your audience?
Shruti Deshpande Marketing is no longer about applying techniques within our comfort zone. It is about challenging the boundaries and applying customer insights in ways that have probably not been done before.…
Digital Marketing
Why infographics are important to your content marketing?
Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and…
Change your marketing with changing times
Almost every business has been impacted by the novel coronavirus COVID-19. We don’t even know when we will be back to normal, if anyone remembers what normal was. A lot…
Tapping into the power of user generated content
In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an…
GIF marketing – do you use it?
Graphic Interchange Formats or GIFs as they are popularly known are a really fun way to communicate, add humour and personality to your content. These looping animated videos are a…
Mobile marketing – have you got your strategy sorted?
Today, mobile devices account for nearly 70% of the digital media time spent. Mobile marketing is not something that can be ignored with about average smart phone conversion rates of…
Marketing your start-up on a ridiculously low budget
Having assisted and continuing to help some of my start-up friends with their marketing, I have learnt over the years how critical it is to keep a low marketing budget…
GDPR- Size does not matter
With just about 15 days until GDPR comes into force across 28 countries, it is critical that all businesses ensure that their data privacy is a number one priority. This…
GDPR – is this the end of email?
Absolutely NOT. In my honest opinion. By now you may have heard of GDPR and have got a faint idea that it is something that needs to be taken seriously.…
Your Mobile Marketing Checklist
Having a mobile friendly marketing strategy is a far more critical need now than ever. Also, this is more than just having a mobile friendly website. A mobile friendly marketing…
