With the year coming to an end, we have seen a ton of articles on ‘trends’ for the new year. No matter which strategies are used, what platforms are explored and how it reaches your audience, the cliché stands true…
Category: Digital Marketing
Marketing and sales – can the bromance be happily ever after?
Sales and Marketing can share the best camaraderie or have the worst rivalry. When these two functions support one another it could result in increased revenue, with the sales team meeting more than their targets generating overall higher revenue with…
Back to basics : Email marketing and why it does actually work…
Edit Email marketing is one of the easiest, least resistant and at the same time an effective form of marketing in the whole marketing mix used today. Now, it can also be as cheap as you like , with…
Are you truly Mobile ready?!
It takes 90 minutes for an average person to respond to an email while it takes 90 seconds for an average person to respond to a text and 70% of all mobile searches result in action within 1 hour (Source:…
Customer Engagement vs Customer Conversion
One of the most common dilemmas that marketers face today are whether to focus on engagement which will ultimately lead to conversion, or have a conversion focused approach which will eventually (hopefully) engage audiences. Though both are equally important it…
Any lessons learnt from Google?
As we know this week Google was slapped with a record-breaking €2.4bn fine by European regulators for abusing its dominant position in the world of online shopping. According to the European Commission the search engine has 90 days to end…