Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service…
Marketing is changing rapidly. It is becoming increasingly complicated with new channels, trends and formats making waves every single day. This requires marketers to move fast while dealing with budget…
Social media has become popular in recent years, especially post pandemic. About 56% of consumers say they’re more influenced by social media and videos when shopping online now than they…
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based…
How to combine SEO and your marketing campaigns successfully
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record 13.8 billion U.S. dollars. On a global level, the…
Nearly 18 months on, the pandemic has made us all gain deeper understanding of what it means to adapt. Here are ways to make sure your marketing is pandemic proof!
Marketing is no longer about applying techniques within our comfort zone. It is about challenging the boundaries and applying customer insights in ways that have probably not been done before.…
Every business deals with big questions pertaining to the end customer. Starting with who is the intended audience, where are they looking, what is their pattern of behaviour and how…
Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and…
Shruti Deshpande