There are only two approaches towards customer service. You either care for it or you don’t. It is important to understand that customer service can be the single most important thing that could prevent companies from being in business…
Author: Shruti Deshpande
Back to basics : Email marketing and why it does actually work…
Edit Email marketing is one of the easiest, least resistant and at the same time an effective form of marketing in the whole marketing mix used today. Now, it can also be as cheap as you like , with…
Snapchat offers a window of opportunity for advertisers
Customers are consistently increasing the amount of time spend on consuming digital media as a result of which advertisers continue to increase their ad budgets to gain brand reach and customer engagement. Snapchat recently launched new tools and features…
Are you truly Mobile ready?!
It takes 90 minutes for an average person to respond to an email while it takes 90 seconds for an average person to respond to a text and 70% of all mobile searches result in action within 1 hour (Source:…
Wait, what is Watch and what that means for Marketers?
Facebook, has proven that it is not just watching a video but watching live reactions coming in for the video that contribute hugely to the experience. The social media giant announced recently that a new platform for original videos, called…
Customer Engagement vs Customer Conversion
One of the most common dilemmas that marketers face today are whether to focus on engagement which will ultimately lead to conversion, or have a conversion focused approach which will eventually (hopefully) engage audiences. Though both are equally important it…
Any lessons learnt from Google?
As we know this week Google was slapped with a record-breaking €2.4bn fine by European regulators for abusing its dominant position in the world of online shopping. According to the European Commission the search engine has 90 days to end…