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Author: Shruti Deshpande

A marketer at large with a passion for personified storytelling. Eager to give an idea its legs so it can be best executed and create an impact its mean to. A firm believer that each marketing activity has to make a difference – big or small, doesn’t matter. It should most certainly create a relationship with the customer – listening, understanding and most importantly adding value. My aim is to understand the story behind marketing campaigns, humanize the problems and translate the learnings in the best way that can help you connect with your customers.

Can brands save the world?

Posted by Shruti Deshpande on November 5, 2017August 4, 2020

  Isn’t it ironic to say that brands can ACTUALLY save the world considering they actively contribute to the current state of it with problems like climate change, pollution, diminishing resources etc. Coming to think of it what are Brands…

Organisational success starts with integrated customer experience

Posted by Shruti Deshpande on October 18, 2017November 28, 2017

  There are only two approaches towards customer service. You either care for it or you don’t.  It is important to understand that customer service can be the single most important thing that could prevent companies from being in business…

Back to basics : Email marketing and why it does actually work…

Posted by Shruti Deshpande on September 24, 2017November 28, 2017

  Edit Email marketing is one of the easiest, least resistant and at the same time an effective form of marketing in the whole marketing mix used today. Now, it can also be as cheap as you like , with…

Snapchat offers a window of opportunity for advertisers

Posted by Shruti Deshpande on September 9, 2017August 4, 2020

  Customers are consistently increasing the amount of time spend on consuming digital media as a result of which advertisers continue to increase their ad budgets to gain brand reach and customer engagement. Snapchat recently launched new tools and features…

Are you truly Mobile ready?!

Posted by Shruti Deshpande on August 26, 2017August 4, 2020

It takes 90 minutes for an average person to respond to an email while it takes 90 seconds for an average person to respond to a text and 70% of all mobile searches result in action within 1 hour (Source:…

Wait, what is Watch and what that means for Marketers?

Posted by Shruti Deshpande on August 18, 2017August 4, 2020

Facebook, has proven that it is not just watching a video but watching live reactions coming in for the video that contribute hugely to the experience. The social media giant announced recently that a new platform for original videos, called…

Customer Engagement vs Customer Conversion

Posted by Shruti Deshpande on August 12, 2017November 28, 2017

One of the most common dilemmas that marketers face today are whether to focus on engagement which will ultimately lead to conversion, or have a conversion focused approach which will eventually (hopefully) engage audiences. Though both are equally important it…

Any lessons learnt from Google?

Posted by Shruti Deshpande on June 28, 2017August 4, 2020

As we know this week Google was slapped with a record-breaking €2.4bn fine by European regulators for abusing its dominant position in the world of online shopping. According to the European Commission the search engine has 90 days to end…

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Recent Posts

  • Combine SEO and marketing campaigns

    How to combine SEO and your marketing campaigns successfully

    July 5, 2022
  • How to be an effective social media influencer

    How to be an effective social media influencer

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  • Pandemic proofing your marketing

    October 23, 2021
  • How to create incredible marketing for your audience?

    June 18, 2021
  • Find your audience

    Finding the audience that is right for you!

    October 15, 2020
  • Why infographics are important to your content marketing?

    August 28, 2020
  • Change your marketing with changing times

    May 15, 2020
  • Tapping into the power of user generated content

    August 23, 2019
  • Mobile marketing – have you got your strategy sorted?

    December 8, 2018

Categories

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  • Digital Marketing
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  • Writer's ramblings…

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  • Writer's ramblings…
  • Email
    shruti12d@gmail.com
  • Address
    London, UK

Recent Posts

  • How to combine SEO and your marketing campaigns successfully
  • How to be an effective social media influencer
  • Pandemic proofing your marketing
  • How to create incredible marketing for your audience?
  • Finding the audience that is right for you!
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