Every business deals with big questions pertaining to the end customer. Starting with who is the intended audience, where are they looking, what is their pattern of behaviour and how to get their attention? More recently, I see too many…
Tag: social media
Snapchat offers a window of opportunity for advertisers
Customers are consistently increasing the amount of time spend on consuming digital media as a result of which advertisers continue to increase their ad budgets to gain brand reach and customer engagement. Snapchat recently launched new tools and features…
Wait, what is Watch and what that means for Marketers?
Facebook, has proven that it is not just watching a video but watching live reactions coming in for the video that contribute hugely to the experience. The social media giant announced recently that a new platform for original videos, called…