Mobile marketing – have you got your strategy sorted?
Shruti Deshpande Today, mobile devices account for nearly 70% of the digital media time spent. Mobile marketing is not something that can be ignored with about average smart phone conversion rates of…
digital marketing
Marketing your start-up on a ridiculously low budget
Having assisted and continuing to help some of my start-up friends with their marketing, I have learnt over the years how critical it is to keep a low marketing budget…
GDPR- Size does not matter
With just about 15 days until GDPR comes into force across 28 countries, it is critical that all businesses ensure that their data privacy is a number one priority. This…
GDPR – is this the end of email?
Absolutely NOT. In my honest opinion. By now you may have heard of GDPR and have got a faint idea that it is something that needs to be taken seriously.…
Your Mobile Marketing Checklist
Having a mobile friendly marketing strategy is a far more critical need now than ever. Also, this is more than just having a mobile friendly website. A mobile friendly marketing…
Things your competitors can teach you about Digital Marketing
They say keep your friends close, but keep your enemies closer. This is particularly applicable now more now than ever in this age of human to human interaction where time…
Is ‘push’ marketing obsolete or has it just evolved?
In the age of extreme customization ensuring customer experience is personalized to the nth degree, it makes me wonder, if ‘push marketing’ is dead? ‘Push marketing’ by definition pushes products…
Marketing and sales – can the bromance be happily ever after?
Sales and Marketing can share the best camaraderie or have the worst rivalry. When these two functions support one another it could result in increased revenue, with the sales team…
Can brands save the world?
Isn’t it ironic to say that brands can ACTUALLY save the world considering they actively contribute to the current state of it with problems like climate change, pollution, diminishing resources…
Back to basics : Email marketing and why it does actually work…
Edit Email marketing is one of the easiest, least resistant and at the same time an effective form of marketing in the whole marketing mix used today. Now, it can…
