All about digital marketing
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service or products. Nonetheless, a major factor when working with social…
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based on what we are looking for, when and where is…
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record 13.8 billion U.S. dollars. On a global level, the influencer marketing market was valued at 6.5 billion U.S. dollars…
Nearly 18 months on, the pandemic has made us all gain deeper understanding of what it means to adapt. Here are ways to make sure your marketing is pandemic proof!
In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an average person in the UK spends more than a day…
Graphic Interchange Formats or GIFs as they are popularly known are a really fun way to communicate, add humour and personality to your content. These looping animated videos are a versatile tool that instantly attract attention to the content they are used…
Today, mobile devices account for nearly 70% of the digital media time spent. Mobile marketing is not something that can be ignored with about average smart phone conversion rates of 64% compared to desktop conversion rates*. This only shows it…
Having assisted and continuing to help some of my start-up friends with their marketing, I have learnt over the years how critical it is to keep a low marketing budget and yet ensure ROI for every penny spent. So how…
With just about 15 days until GDPR comes into force across 28 countries, it is critical that all businesses ensure that their data privacy is a number one priority. This is the one time when size will NOT matter when…
Absolutely NOT. In my honest opinion. By now you may have heard of GDPR and have got a faint idea that it is something that needs to be taken seriously. With just about 75 days left until GDPR’s implementation, there…
