We are more overcommunicated than ever today with messages bombarded across multiple channels. It is overcommunication overload! The digital noise across the board is constant with emails, social media, WhatsApp…
A marketing funnel is a journey mapped out to take prospects through various stages of their purchasing decision. First it is about grabbing the target audience’s attention, then it is…
Mastering your TOFU – engaging Top-of-Funnel audience to convert
Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get…
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I…
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service…
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based…
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record 13.8 billion U.S. dollars. On a global level, the…
Nearly 18 months on, the pandemic has made us all gain deeper understanding of what it means to adapt. Here are ways to make sure your marketing is pandemic proof!
In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an…
Shruti Deshpande