Mastering your TOFU – engaging Top-of-Funnel audience to convert
Shruti Deshpande Mastering your TOFU – engaging Top-of-Funnel audience to convert
content marketing
Hacks to make sure your marketing syndicate partners deliver!
Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get…
Effective customer relationship management strategies to navigate the competitive B2B landscape
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I…
Content personalization challenges and how to overcome them?
Content marketing is effective when it is targeted, relevant and curated as per customer needs. In times when we are being over communicated to, brands must move from communication to…
Tips for Creating an Attractive Twitter Profile That Gets Noticed
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service…
How can B2B brands create a compelling story to drive growth?
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based…
Why infographics are important to your content marketing?
Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and…
Tapping into the power of user generated content
In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an…
GIF marketing – do you use it?
Graphic Interchange Formats or GIFs as they are popularly known are a really fun way to communicate, add humour and personality to your content. These looping animated videos are a…
Develop and deliver fresh content consistently
With the year coming to an end, we have seen a ton of articles on ‘trends’ for the new year. No matter which strategies are used, what platforms are explored…
