In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I explore the important role that customer relationship management strategies play…
Tag: content marketing
Content personalization challenges and how to overcome them?
Content marketing is effective when it is targeted, relevant and curated as per customer needs. In times when we are being over communicated to, brands must move from communication to having a conversation with their audiences. Creating tailored content based…
Tips for Creating an Attractive Twitter Profile That Gets Noticed
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service or products. Nonetheless, a major factor when working with social…
How can B2B brands create a compelling story to drive growth?
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based on what we are looking for, when and where is…
Why infographics are important to your content marketing?
Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and keep them coming back. Infographics are a great tool to…
Tapping into the power of user generated content
In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an average person in the UK spends more than a day…
GIF marketing – do you use it?
Graphic Interchange Formats or GIFs as they are popularly known are a really fun way to communicate, add humour and personality to your content. These looping animated videos are a versatile tool that instantly attract attention to the content they are used…
Develop and deliver fresh content consistently
With the year coming to an end, we have seen a ton of articles on ‘trends’ for the new year. No matter which strategies are used, what platforms are explored and how it reaches your audience, the cliché stands true…