A marketing funnel is a journey mapped out to take prospects through various stages of their purchasing decision. First it is about grabbing the target audience’s attention, then it is…
Mastering your TOFU – engaging Top-of-Funnel audience to convert
Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get…
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I…
Content marketing is effective when it is targeted, relevant and curated as per customer needs. In times when we are being over communicated to, brands must move from communication to…
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service…
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based…
Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and…
In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an…
Graphic Interchange Formats or GIFs as they are popularly known are a really fun way to communicate, add humour and personality to your content. These looping animated videos are a…
Shruti Deshpande