Shruti Deshpande What’s impacting consumer behavior across social media platforms?
Social media has become popular in recent years, especially post pandemic. About 56% of consumers say they’re more influenced by social media and videos when shopping online now than they…
How can B2B brands create a compelling story to drive growth?
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based…
How to combine SEO and your marketing campaigns successfully
How to combine SEO and your marketing campaigns successfully
How to be an effective social media influencer
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record 13.8 billion U.S. dollars. On a global level, the…
Pandemic proofing your marketing
Nearly 18 months on, the pandemic has made us all gain deeper understanding of what it means to adapt. Here are ways to make sure your marketing is pandemic proof!
How to create incredible marketing for your audience?
Marketing is no longer about applying techniques within our comfort zone. It is about challenging the boundaries and applying customer insights in ways that have probably not been done before.…
Finding the audience that is right for you!
Every business deals with big questions pertaining to the end customer. Starting with who is the intended audience, where are they looking, what is their pattern of behaviour and how…
Why infographics are important to your content marketing?
Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and…
Things you need to know about TikTok and Instagram Reels as a marketer
Since the launch of Instagram Reels this August in UK, marketers are thoroughly speculating the benefits of this new kid on the block. While Instagram already has both photos and…
Change your marketing with changing times
Almost every business has been impacted by the novel coronavirus COVID-19. We don’t even know when we will be back to normal, if anyone remembers what normal was. A lot…
