GDPR – is this the end of email?
Shruti Deshpande Absolutely NOT. In my honest opinion. By now you may have heard of GDPR and have got a faint idea that it is something that needs to be taken seriously.…
Digital Marketing
Your Mobile Marketing Checklist
Having a mobile friendly marketing strategy is a far more critical need now than ever. Also, this is more than just having a mobile friendly website. A mobile friendly marketing…
Things your competitors can teach you about Digital Marketing
They say keep your friends close, but keep your enemies closer. This is particularly applicable now more now than ever in this age of human to human interaction where time…
Is ‘push’ marketing obsolete or has it just evolved?
In the age of extreme customization ensuring customer experience is personalized to the nth degree, it makes me wonder, if ‘push marketing’ is dead? ‘Push marketing’ by definition pushes products…
Develop and deliver fresh content consistently
With the year coming to an end, we have seen a ton of articles on ‘trends’ for the new year. No matter which strategies are used, what platforms are explored…
Marketing and sales – can the bromance be happily ever after?
Sales and Marketing can share the best camaraderie or have the worst rivalry. When these two functions support one another it could result in increased revenue, with the sales team…
Back to basics : Email marketing and why it does actually work…
Edit Email marketing is one of the easiest, least resistant and at the same time an effective form of marketing in the whole marketing mix used today. Now, it can…
Are you truly Mobile ready?!
It takes 90 minutes for an average person to respond to an email while it takes 90 seconds for an average person to respond to a text and 70% of…
Customer Engagement vs Customer Conversion
One of the most common dilemmas that marketers face today are whether to focus on engagement which will ultimately lead to conversion, or have a conversion focused approach which will…
Any lessons learnt from Google?
As we know this week Google was slapped with a record-breaking €2.4bn fine by European regulators for abusing its dominant position in the world of online shopping. According to the…
