Develop and deliver fresh content consistently
Shruti Deshpande With the year coming to an end, we have seen a ton of articles on ‘trends’ for the new year. No matter which strategies are used, what platforms are explored…
Shruti Deshpande
Marketing and sales – can the bromance be happily ever after?
Sales and Marketing can share the best camaraderie or have the worst rivalry. When these two functions support one another it could result in increased revenue, with the sales team…
Can brands save the world?
Isn’t it ironic to say that brands can ACTUALLY save the world considering they actively contribute to the current state of it with problems like climate change, pollution, diminishing resources…
Organisational success starts with integrated customer experience
There are only two approaches towards customer service. You either care for it or you don’t. It is important to understand that customer service can be the single most important…
Back to basics : Email marketing and why it does actually work…
Edit Email marketing is one of the easiest, least resistant and at the same time an effective form of marketing in the whole marketing mix used today. Now, it can…
Snapchat offers a window of opportunity for advertisers
Customers are consistently increasing the amount of time spend on consuming digital media as a result of which advertisers continue to increase their ad budgets to gain brand reach and…
Are you truly Mobile ready?!
It takes 90 minutes for an average person to respond to an email while it takes 90 seconds for an average person to respond to a text and 70% of…
Wait, what is Watch and what that means for Marketers?
Facebook, has proven that it is not just watching a video but watching live reactions coming in for the video that contribute hugely to the experience. The social media giant…
Customer Engagement vs Customer Conversion
One of the most common dilemmas that marketers face today are whether to focus on engagement which will ultimately lead to conversion, or have a conversion focused approach which will…
Any lessons learnt from Google?
As we know this week Google was slapped with a record-breaking €2.4bn fine by European regulators for abusing its dominant position in the world of online shopping. According to the…
