Converting successfully at BOFU – strategies for bottom of funnel
Shruti Deshpande Nurturing prospects all the way to the last stage of the conversion funnel is fruitful when your prospects sign on the dotted line. Here are some proven strategies to convert…
marketing strategy
Nurturing your target audience to progress through mid-of-funnel (MOFU)
A marketing funnel is a journey mapped out to take prospects through various stages of their purchasing decision. First it is about grabbing the target audience’s attention, then it is…
Mastering your TOFU – engaging top-of-funnel audience to convert
Mastering your TOFU – engaging Top-of-Funnel audience to convert
Hacks to make sure your marketing syndicate partners deliver!
Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get…
Effective customer relationship management strategies to navigate the competitive B2B landscape
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I…
Accelerate your growth with a powerful go-to-market strategy
It is critical to have a robust go-to-market strategy to set your business on an early path to success. Here's how you can go about building it.
Marketing challenges that just wouldn’t go away!
Marketing is changing rapidly. It is becoming increasingly complicated with new channels, trends and formats making waves every single day. This requires marketers to move fast while dealing with budget…
Pandemic proofing your marketing
Nearly 18 months on, the pandemic has made us all gain deeper understanding of what it means to adapt. Here are ways to make sure your marketing is pandemic proof!
