About Me

Thanks for stopping by!

Hey, I’m Shruti – A B2B marketer with a passion for personified storytelling. A writer and content creator with a decade+ of marketing experience.

You can call me the content lady, implementing data driven marketing strategies across multiple channels. A lover of customer journeys aiming to better them at each step. 

What can I do for you?

I develop marketing strategies, build go-to-market plans and execute multi-channel campaigns that add value and bring revenue. I have been in sales, so I understand the need to quantify every action – how else are you going to justify your marketing budget! I love to get into the depths of content creation, as that allows me to truly understand your audience and your offering. 

What does that mean?

I create and distribute content – mostly online, because that’s where most of your customers are. I strategize marketing efforts in line with business goals, map out customer journeys to implement this strategy and execute tactics to engage your audience. It doesn’t end there. I measure returns and quantify the value added through this process. 

How do I do that?

I plan and execute;

• I research before each of my projects to understand pain points
• Establish your buyer and influencer personas
• Identify the right channels for your business
• Plan the tactics and then shoot! 

So why would you want me to work for you?

I am a professional. I know my stuff. I work on a plan and I meet deadlines.

I do not sit in old rustic cafe’s taking selfies of matcha lattes pottering about living the freelance lifestyle. I am busy and I like to get things done. 

Marketing is NOT just about fonts and logos. It needs clear objectives, consistent effort, constructive changes done real time. ‘Fire and Forget’ approach has helped no-body. Oh and please do not give me that ‘we have always done it this way…’.

What I am not?

I am  not a copy-editor, I do not commit to getting you on the first page of Google in 3 minutes and no, I am NOT the coloring department.

I aim to generate revenue. For me quality not quantity is important. I am the sales team’s best friend – equipping them with all the swag they need to get those deals rolling. 

Want to get in touch?! Tweet or DM me @shruti12d. Check out my professional history and recos on LinkedIn.