Converting successfully at BOFU – strategies for bottom of funnel
Nurturing prospects all the way to the last stage of the conversion funnel is fruitful when your prospects sign on the dotted line. Here are some proven strategies to convert…
Nurturing prospects all the way to the last stage of the conversion funnel is fruitful when your prospects sign on the dotted line. Here are some proven strategies to convert…
A marketing funnel is a journey mapped out to take prospects through various stages of their purchasing decision. First it is about grabbing the target audience’s attention, then it is…
Mastering your TOFU – engaging Top-of-Funnel audience to convert
Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get…
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I…