customer experience

Nurturing your target audience to progress them through mid-of-funnel (MOFU)

Shruti Deshpande September 20, 2024 0Comment

A marketing funnel is a journey mapped out to take prospects through various stages of their purchasing decision. First it is about grabbing the target audience’s attention, then it is…

Digital Marketing

GDPR – is this the end of email?

Shruti Deshpande March 12, 2018 3Comments

Absolutely NOT. In my honest opinion. By now you may have heard of GDPR and have got a faint idea that it is something that needs to be taken seriously.…

Digital Marketing

Customer Engagement vs Customer Conversion

Shruti Deshpande August 12, 2017 0Comment

One of the most common dilemmas that marketers face today are whether to focus on engagement which will ultimately lead to conversion, or have a conversion focused approach which will…

customer experience

GDPR – is this the end of email?

Customer Engagement vs Customer Conversion

Here's more

Nurturing your target audience to progress them through mid-of-funnel (MOFU)

Mastering your TOFU – engaging Top-of-Funnel audience to convert

Hacks to make sure your marketing syndicate partners deliver!

Effective customer relationship management strategies to navigate the competitive B2B landscape

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