Shruti Deshpande.co.uk – Page 3 – All about digital marketing and social media marketing

Customer Engagement vs Customer Conversion

Posted by shrutideshpande on August 12, 2017November 28, 2017 in Digital Marketing

One of the most common dilemmas that marketers face today are whether to focus on engagement which will ultimately lead to conversion, or have a conversion focused approach which will eventually (hopefully) engage audiences. Though both are equally important it…

Any lessons learnt from Google?

Posted by shrutideshpande on June 28, 2017August 4, 2020 in Digital Marketing

As we know this week Google was slapped with a record-breaking €2.4bn fine by European regulators for abusing its dominant position in the world of online shopping. According to the European Commission the search engine has 90 days to end…