Digital Marketing

Things your competitors can teach you about Digital Marketing

Posted by shrutideshpande on January 23, 2018January 24, 2018 in Digital Marketing

They say keep your friends close, but keep your enemies closer. This is particularly applicable now more now than ever in this age of human to human interaction where time is the most expensive commodity we all have. Where it…

Is ‘push’ marketing obsolete or has it just evolved?

Posted by shrutideshpande on January 5, 2018January 5, 2018 in Digital Marketing

In the age of extreme customization ensuring customer experience is personalized to the nth degree, it makes me wonder, if ‘push marketing’ is dead? ‘Push marketing’ by definition pushes products and services towards customers by use of ads and attention-grabbing…

Develop and deliver fresh content consistently

Posted by shrutideshpande on December 17, 2017December 22, 2017 in Digital Marketing

With the year coming to an end, we have seen a ton of articles on ‘trends’ for the new year. No matter which strategies are used, what platforms are explored and how it reaches your audience, the cliché stands true…

Back to basics : Email marketing and why it does actually work…

Posted by shrutideshpande on September 24, 2017November 28, 2017 in Digital Marketing

Edit Email marketing is one of the easiest, least resistant and at the same time an effective form of marketing in the whole marketing mix used today. Now, it can also be as cheap as you like , with…

Are you truly Mobile ready?!

Posted by shrutideshpande on August 26, 2017November 28, 2017 in Digital Marketing, Mobile Marketing

It takes 90 minutes for an average person to respond to an email while it takes 90 seconds for an average person to respond to a text and 70% of all mobile searches result in action within 1 hour (Source:…

Customer Engagement vs Customer Conversion

Posted by shrutideshpande on August 12, 2017November 28, 2017 in Digital Marketing

One of the most common dilemmas that marketers face today are whether to focus on engagement which will ultimately lead to conversion, or have a conversion focused approach which will eventually (hopefully) engage audiences. Though both are equally important it…