Budgets are often shrinking, or so we are told. At the same time the need to get net new leads never ceases. If anything, there is an urgency to get them fast. Marketing syndicate partner collab is the one trick…
Author: Shruti Deshpande
Effective customer relationship management strategies to navigate the competitive B2B landscape
In this fast paced and dynamic world of B2B, it is critical to engage and nurture your target audiences at various stages of their sales journey. In this blog I explore the important role that customer relationship management strategies play…
Building efficient lead nurture campaigns to engage your audience better
It is crucial to build marketing campaigns that hold your target audience’s attention and keeps them coming back to consume just enough content as they continue to discover more information about your product or service. Find out how you can build efficient lead nurture campaigns to engage your audience better.
Accelerate your growth with a powerful go-to-market strategy
It is critical to have a robust go-to-market strategy to set your business on an early path to success. Here’s how you can go about building it.
Content personalization challenges and how to overcome them?
Content marketing is effective when it is targeted, relevant and curated as per customer needs. In times when we are being over communicated to, brands must move from communication to having a conversation with their audiences. Creating tailored content based…
Tips for Creating an Attractive Twitter Profile That Gets Noticed
Twitter is an incredible platform for building your personal or professional brand. It can be particularly effective if you’re looking to establish an online presence that helps promote your service or products. Nonetheless, a major factor when working with social…
Marketing challenges that just wouldn’t go away!
Marketing is changing rapidly. It is becoming increasingly complicated with new channels, trends and formats making waves every single day. This requires marketers to move fast while dealing with budget constraints, limited resources, working across a range of marketing channels…
What’s impacting consumer behavior across social media platforms?
Social media has become popular in recent years, especially post pandemic. About 56% of consumers say they’re more influenced by social media and videos when shopping online now than they were before the pandemic (Stakla). As we know it, social…
How can B2B brands create a compelling story to drive growth?
As consumers we expect to be engaged by highly personalized marketing right from the start of our journey with a brand. Targeted emails, relevant product recommendations, customized video messages based on what we are looking for, when and where is…
How to combine SEO and your marketing campaigns successfully
How to combine SEO and your marketing campaigns successfully