Shruti Deshpande.co.uk – All about digital marketing and social media marketing

Why infographics are important to your content marketing?

Posted by shrutideshpande on August 28, 2020September 16, 2020 in Digital Marketing

Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and keep them coming back. Infographics are a great tool to…

Change your marketing with changing times

Posted by shrutideshpande on May 15, 2020September 16, 2020 in Digital Marketing

Almost every business has been impacted by the novel coronavirus COVID-19. We don’t even know when we will be back to normal, if anyone remembers what normal was. A lot of things are changing and will continue to change in…

Tapping into the power of user generated content

Posted by shrutideshpande on August 23, 2019September 16, 2020 in Digital Marketing

In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an average person in the UK spends more than a day…

Mobile marketing – have you got your strategy sorted?

Posted by shrutideshpande on December 8, 2018September 16, 2020 in Digital Marketing

Today, mobile devices account for nearly 70% of the digital media time spent. Mobile marketing is not something that can be ignored with about average smart phone conversion rates of 64% compared to desktop conversion rates*. This only shows it…

All about GIF and why you should use them in your content marketing?

Posted by shrutideshpande on February 11, 2019September 16, 2020 in Digital Marketing

Graphic Interchange Formats or GIFs as they are popularly known are a really fun way to communicate, add humour and personality to your content. These looping animated videos are a versatile tool that instantly attract attention to the content they are used…

Marketing your start-up on a ridiculously low budget

Posted by shrutideshpande on June 25, 2018September 16, 2020 in Digital Marketing

Having assisted and continuing to help some of my start-up friends with their marketing, I have learnt over the years how critical it is to keep a low marketing budget and yet ensure ROI for every penny spent. So how…

GDPR- Size does not matter

Posted by shrutideshpande on May 11, 2018September 16, 2020 in Digital Marketing

With just about 15 days until GDPR comes into force across 28 countries, it is critical that all businesses ensure that their data privacy is a number one priority. This is the one time when size will NOT matter when…

Sparkle your space…

Posted by shrutideshpande on May 6, 2018September 16, 2020 in Writer's ramblings...

As a copywriter and a busy marketer, when you are head down researching and writing for hours there is only so much you can stare at the wall in front of you. To get the creative juices flowing I always…

GDPR – is this the end of email?

Posted by shrutideshpande on March 12, 2018September 16, 2020 in Digital Marketing

Absolutely NOT. In my honest opinion. By now you may have heard of GDPR and have got a faint idea that it is something that needs to be taken seriously. With just about 75 days left until GDPR’s implementation, there…