Almost every business has been impacted by the novel coronavirus COVID-19. We don’t even know when we will be back to normal, if anyone remembers what normal was. A lot of things are changing and will continue to change in…
In a world where we are constantly being over communicated to there is need for content that truly resonates with the consumer. With the rise in use of smartphones, an average person in the UK spends more than a day…
Today, mobile devices account for nearly 70% of the digital media time spent. Mobile marketing is not something that can be ignored with about average smart phone conversion rates of 64% compared to desktop conversion rates*. This only shows it…
Since the launch of Instagram Reels this August in UK, marketers are thoroughly speculating the benefits of this new kid on the block. While Instagram already has both photos and video in the form of stories – which are short…
Graphic Interchange Formats or GIFs as they are popularly known are a really fun way to communicate, add humour and personality to your content. These looping animated videos are a versatile tool that instantly attract attention to the content they are used…
Having assisted and continuing to help some of my start-up friends with their marketing, I have learnt over the years how critical it is to keep a low marketing budget and yet ensure ROI for every penny spent. So how…
With just about 15 days until GDPR comes into force across 28 countries, it is critical that all businesses ensure that their data privacy is a number one priority. This is the one time when size will NOT matter when…
As a copywriter and a busy marketer, when you are head down researching and writing for hours there is only so much you can stare at the wall in front of you. To get the creative juices flowing I always…
Absolutely NOT. In my honest opinion. By now you may have heard of GDPR and have got a faint idea that it is something that needs to be taken seriously. With just about 75 days left until GDPR’s implementation, there…
Having a mobile friendly marketing strategy is a far more critical need now than ever. Also, this is more than just having a mobile friendly website. A mobile friendly marketing campaign when executed well can contribute positively to the website’s…
